Brits are turning their attention to cheaper, less established areas in Italy

Brits have long lusted after second homes in the land of La Dolce Vita, and are continuing to avoid expensive locations and turning instead to more affordable newcomers in light of the credit crunch, according to new research.

According to a recent survey by Italian property portal Immobiliare.it, the geography of Italian second homes is changing dramatically. Buyers are taking into account the economic climate and turning their attention to cheaper, less established areas such as Puglia and Sicily as a cheaper alternative to old favorites Tuscany and the Lakes. The portal has noted a steady interest in the coastal property. Those looking at Puglia are especially interested in the Gargano and Salento areas, where demand has risen by as much as 17 per cent.

Le Marche in Central Italy is true storybook Italy, with rolling hills, terracotta tiles and lemon trees. It has a very similar look and feel to Tuscany but is far less known and therefore prices are much cheaper. The region is around thirty minutes from both Ancona and Rimini International Airports. The gated Casa Serafini, with its private olive groves and traditional Italian restaurant with stunning views over the valley, has become a popular choice for Brits looking for a holiday home.

Property prices across the country have been rising slowly, especially in these areas, but still remain relatively good value. With new low cost international flights arriving into otherwise isolated areas of Italy, mini emerging markets are to be found in these regions.