Tourism officials in Italy have said that Italy offers affordable holidays to the Brits, despite the current exchange rate. Recent survey by Sunday Times revealed that Italy is the Best European Country ahead of places such as France, Spain and Greece.
Commenting on the survey, spokesperson of the Italian State Tourist Board said that this encourages them to work even harder to improve Italy's image abroad. He also said that the organisation is very pleased that that Italy is the most popular European country among the British public.
Meanwhile, Italy was also named best European country by Telegraph readers in the publication's annual travel awards. According to the Telegraph, Italy still has much to offer budget-conscious visitors despite the falling value of the pound has made holidaying in the eurozone more expensive.
"Some things remain good value, including train travel, wines direct from vintners, organic groceries and village trattorie off the main tourist trail," Telegraph reports.
Italy's investment potential is likely to be boosted by growth in its tourist trade. For overseas property investors, the expected growth in tourists will bring with it new opportunities as holidaymakers need more apartments, villas and other forms of rental accommodation in Italy.
Ths comes after the news that Italy is in the top three destinations offering the best quality of life for Britons and ranked sixth for cost-effectiveness, making it attractive to those wishing to escape the credit crunch , according to a list compiled by Alliance & Leciester.
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