Jun 12, 2008

Italy attracts tourists for nostalgia holiday


Many Holidaymakers are choosing to visit Italy in order to relive their youth and bring back old memories, according to experts.

Travelmole has recently reported about the research by Expedia.co.uk which found that 90 per cent of people from the UK had gone to Italy in order to relive fond memories of the past. The publication highlighted Rome and Florence as places that are attracting nostalgic Britons.

According the research, one in four people said they liked to revisit the setting comparable to an unforgettable childhood holiday whereas one in five wanted to visit places similar to the places they had once lived.

Caroline Cartellieri, managing director of Expedia has commented in response to the finding of the research that Nostalgia has become a big driver in destination choice. She further said that this is one of the reasons for the enduring popularity of established European holiday destinations like Italy.

According to MyHoliday.com, the popularity of self-catering holidays has increased considerably in the last few years in Italy.

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