The Times has reported that even if the province is non-coastal, it offers various lifestyle attractions such as delicious Italian cuisine, unspoiled natural beauty, history and culture. Nevertheless, the newspaper also revealed that Umbria offers much lower property values than other parts of the country like Tuscany. Foreign purchasing power in Tuscany has increased the cost of living and property prices. Umbria is only 70 miles from Florence and Rome which is perfect for day visits.

Umbria’s emerging property market, however, is less mature and offers the best chance for investors to achieve capital growth then the established Tuscany region. Property experts argue that Established areas generally start from a comparatively high level, meaning the chances of achieving capital growth are smaller.
Umbria has tighter planning regulations than Tuscany, so new-builds are rare and extending is not generally allowed. The demand helps to keep Umbrian prices buoyant. For instance, a two-bedroom apartment in Tuscany is said to cost about €300,000 and a similar property in Umbria characteristically sells at just about €180,000. The Times has said that the region is "better value" alternative to places like Tuscany.
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